What if you had a magic ball that could show you what kind of things people were dealing with each month? You could write social media posts that resonated with the energy they felt and the issues they faced. You could connect with people on a deeper level and make them feel as if you were reading their mind. You could even know when it was the best time to launch your product or program based on the needs of the public that month.
Wouldn’t that be great? Well, astrology is the magic ball that shows you this. While there are a number of unique astrological events that occur each month that slightly change the energies around us, there are monthly themes that everyone seems to deal with.
As the sun passes through the constellations paired with each zodiac sign, it shines its light on the energy and issues that the zodiac sign represents. Below I’ve listed out the different energies each month. I’ve also listed an example of the type of content you can produce each month in order to take advantage of this energy and resonate on a deeper level with your audience.
*The dates may vary slightly from year to year.
Aries Season: March 21 - April 19
Aries is the first zodiac sign and is associated with the first house on the zodiac wheel. During Aries season in the U.S., Spring is beginning, flowers are blooming, and the energy will be focused on all things new and lively. It’s a time for a fresh start to follow your passion.
Aries are independent, fiery, and often considered pioneers, paving the way for the things they enjoy. Since they can often have trouble with follow-through, this isn’t the best time to wrap things up. Instead, focus on motivating others to follow their dreams and lofty goals.
Business tip: Use this time to start new passion projects and encourage your social media followers/customers to do the same. It’s a great time for motivational quotes that encourage people to be uniquely themselves and to pursue their greatest ambitions.
Taurus Season: April 20 - May 20
While Aries has trouble with sustained effort over time, Taurus shines in this department. Taurus, the ruler of the 2nd house on the zodiac wheel, asks us to evaluate what we value and how we can work hard to achieve financial stability in our lives. This is the point where we will be building the strong foundation for our passion project, which when born out of passion, may have started very quickly and unintentionally. Use this time to slow things down, define your goals and set your plans into motion. It’s all about bringing the fiery passion down here to tangible earth.
Business tip: We should focus on building the strong, core foundation of our dreams that will last well into the future. You can post on social media about planning, managing finances, systems, and goal setting – all of which deal with Taurus-related topics and will help people succeed.
Gemini Season: May 21 - June 20
Gemini, the ruler of the 3rd house on the zodiac wheel, is the chattiest and most sociable sign in the zodiac. They are the rulers of the networking realm, and they love to connect and mingle with others. They are powered by a deep curiosity and desire to learn a little about everything and everyone, but not deeply about anything. This will be a sociable time and many people will be traveling and flitting around the world. Since Gemini season can leave people feeling quite scattered and overstimulated, it’s best to focus this energy on where it does best- networking.
Business tip: Use this time in your business to connect and communicate with others. Schedule live events, podcast interviews, travel retreats or seminars, etc… On social media, you can highlight the importance of community, communication, and networking in order for people to get where they want to go faster. We’re not an island, and success cannot come alone. Maybe encourage them to branch out, delegate and ask for help when necessary.
Cancer Season: June 21 - July 22
Cancer, the ruler of the 4th house on the zodiac wheel, presides over all things “home”. After being out and about in Gemini season, connecting with the world and others, it’s now time to connect with yourself, your roots and your family. During this time, we will be evaluating the different areas of our life and questioning how things make us feel. Does your job feel soulless? Has your marriage lost its oomph? Now is the time to come back to yourself to realign with where you’re meant to be going in order to lead a happy and fulfilled life. This can also pertain to our outer home and security as well. You may want to take time to set up greater financial stability or work on making your home more comfortable to meet your needs.
Business tip: This is a time when people will want to reconnect with what makes their heart beat and soul come alive. Ask yourself and others important, evaluative questions about where their life is headed in order to course-correct if things are not going as planned. You may also want to post more about matters pertaining to home decor, family life, and financial security.
Leo Season: July 23 - August 22
Leo, the ruler of the 5th house on the zodiac wheel, is the most light-hearted and heart-centered of the zodiac signs. It rules over all things FUN. This means things like dating, children, and hobbies. During Leo season, we will just want to flow with life and savor each day. In Cancer season, we reconnected with what our soul needed and course-corrected accordingly. Now, in Leo season we are basking in the warm sun on the beach, enjoying the good life choices that led us here. Since we’re more connected to our heart than ever, we’re feeling good and confident about who we uniquely are. As tension releases, creativity flows in to fill its space and work just seems to feel more fun.
Business tip: Use this time to address the creative needs of your business and ask yourself how you can make your day to day life more fun and enjoyable for you, your customers and employees. On social media, post about the lighter sides of life. Maybe show them a behind the scenes view of your business and personal life. You should also encourage them to foster their creativity in a way that feels good to them.
Virgo Season: August 23 - September 22
Virgo, the ruler of the 6th house on the zodiac wheel, is all about cutting out the unnecessary fat that weighs us down in our day to day life. This means decluttering, organizing, systematizing is the name of the game this month. How can we save time, money and energy but still produce incredible results? These are the kinds of questions we will be asking ourselves at this time. This pertains to our health, our job, and our daily routine. Really take the time to examine each of these areas and configure them in a way that leads to greater health, prosperity, and happiness later on. It’s a time for restructuring the way we do things which can often be overlooked during the day-to-day grind.
Business tip: While people wrap up their summer vacations (in the US) and kids go back to school, everyone’s wondering how they can approach the next few months in a more strategic and successful way than before. You can address this by helping your clients set up greater daily routines, habits or systems in their life/job/health in order to help them succeed. Topics like minimalism, morning routines, and diet will be all the rage right now.
Libra Season: September 23 - October 22
Libra, the ruler of the 7th house on the zodiac wheel, asks us to step away from our analytical mind to the world of emotions, soft skills, and relationships. How is your business partnership, your marriage, or your relationship with yourself? What will make you feel more balanced and harmonious in these relationships? This is a time where we should ask for the support we need, as well as reflect on how we can be better companions and friends. Also, use this time to take action on what would make life more beautiful and sacred for you. Maybe light a candle, invest in fuzzy, warm blankets and sip tea by the fire. Maybe you create beauty yourself by working on the art you wished existed in the world. Regardless, we’re working on creating harmony for both our inner and outer world during Libra season.
Business tip: Examine your relationships in your business, both internally and with your customers. How can you love on your customers even more? For social media, people will connect with your posts about love, relationships, and beauty. This is the time to whip out all your most curated content with light pinks, blues, and golds drawing their eye the most.
Scorpio Season: October 23 - November 21
After the beauty and harmony we found in Libra season, it’s time to move to the deep, dark depths of our soul in Scorpio season. Scorpio, the ruler of the 8th house on the zodiac wheel, asks us to dive straight into our subconscious mind, limiting beliefs, and our deepest fears in order to make peace with the shadow side of ourselves. This might feel like a challenging time of the year when old wounds resurface or fears come back to haunt us (it’s only fitting that Halloween happens October 31st!). However, this is not to make us feel like we’re stuck reliving the past or our worst nightmares. Instead, this is the season of our lives to transform these hurdles and negative energies into something that can be used to heal both ourselves and others. Even when we take time to build a strong foundation (in Taurus season), what is underneath the ground cannot be ignored. If we take the time to sift through the dirt, we will find our lives happier and healthier on the other side.
Business tip: This is a very deep and introspective time. Challenge yourself to examine your worst fears, limiting beliefs, and anything else that could be holding you back from going full speed ahead on your dreams. Your social media should also reflect this by asking your audience to share their fears and limiting beliefs in an attempt to unravel and disempower them.
Sagittarius Season: November 22 - December 21
Finally a breath of fresh air! After the seemingly endless wandering through the depths of subconscious motives and drives, it’s time we reemerged on land with our souls lighter and our dispositions more cheerful. This is a happy time of year filled with love and preparation for holiday celebrations with family. Sagittarius, the ruler of the 9th house on the zodiac wheel, is known for being the adventurer who crosses oceans to find the truth about life that only comes from experience. Even if you don’t step foot in a boat or plane, you can learn the truth about the world through voracious reading and studying. It’s time for philosophizing, religion, and choosing the higher moral ground for your truth to stand on.
Business tip: Since this season is all about the exploration of truth, knowledge, cultures, religion, and studies, it’s a great time to launch a new online course! It’s also a wonderful time to plan a trip abroad with your team to gain new insights about what people are doing in your field across the pond. On social media, broadcast your new courses or learning opportunities, talk about long-distance travel, and discuss the merit of finding your own personal truth and sticking to it.
Capricorn Season: December 22 - January 21
We all had enough fun traveling and learning in Sagittarius season. Now it’s time to take this knowledge we’ve gained through experience and apply it by putting our nose to the grindstone and getting to work. Capricorn, the ruler of the 10th house on the zodiac wheel, is all about setting up the structures we need to succeed and following that up with hard work to make it happen. Capricorns are reliable, hard-working and career-centered, so use this time to get your biggest projects done and out of the way. If you just opened your course in Sagittarius season, then in Capricorn season, you will do all the work to see that through. Set your New Year’s resolutions and plan for your future life. How do you want to impact the world and expand your business? Now is the time to make the wish and then make it happen.
Business tip: Everyone’s going to have their future on their minds. We all want to be our best selves, and as the end of the year rolls around, we’re ready to work to make that happen for the following year. No more dilly-dallying, now is the time for action! Use this time to your advantage in your business by setting goals and sticking to your deadlines. Encourage others via social media to do the same by working hard on their careers and the vision that they have for their impact on the world.
Aquarius Season: January 22 - February 18
Aquarius, the ruler of the 11th house on the zodiac wheel, dares us to dream bigger for the sake of our community. While Capricorn was focused on making an impact and setting our goals for the next year, Aquarius takes this one step further by asking how we can radically help our community with progressive and innovative ideas. This is the Steve Jobs of zodiac signs, so we should all put on our turtle necks and ask ourselves to think bigger than we ever have before. It’s a time to challenge the current norms of what is expected, accepted and understood to be true. How can you push the boundaries of your business for the greater good? How can you make your impact even larger and even more significant?
Business tip: Now that you’ve set up your goals and have gone to work on them, push yourself one step further to think outside the box. Capricorn is wonderful at hard work, but not always at being innovative or forward-thinking. Really sit down and consider the future of your business and its larger impact on the world. If anything were possible, what would you want it to look like? Spread this thinking across your social media channels and poll your audience to see where they would like your growth to occur. Since you’re doing this with your community in mind, having their input will help along your journey.
Pisces Season: February 19 - March 20
Now that we’ve expanded our perspective as far as it can reach in Aquarius season, it’s time to draw this energy inward to reflect on how our role in the world makes us feel. Pisces, the ruler of the 12th and last house on the zodiac wheel, is all about slowing down and listening to our intuition. Connecting to our higher selves looks different for different people. Maybe you like to draw or paint, maybe you like tarot or astrology, maybe you like religion or spirituality. Regardless of how you attune to your inner guidance system, now is the time to do so. Connecting to the deeper purpose of life will make your impact more meaningful.
Business tip: Take this time to connect with your intuition and journal about your purpose in the world, as well as your business’s purpose. Slow down and sit with the quiet so that you can hear the whispers of your soul. Encourage your audience on social media to do the same. Maybe you can even provide them with the tools you like to use to connect to your intuitive, higher self. This is the time to check in with how you’re feeling to make sure that the next, new journey you begin in Aries season resonates with your soul.
If you’d like a summary to print out and hang above your desk, click the image below and download the file titled, “MONTHLY ASTROLOGICAL ENERGY FOR YOUR BUSINESS“. Enjoy!
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